Intro

Al Ahly SC were leaving Cairo to open the Club World Cup in the United States. Every send-off film is the same film: players, anthem, slow motion. We made the opposite, one unbroken walk from the tunnel to the bus, where every line of dialogue belongs to someone staying behind. The kit man. The nutritionist. The driver. It turns adidas’s line from a slogan into a sentence the captain says to a young player at the door.

Deliverables:

Art Direction

Copywriting

Campaign Idea

Script

Key Visuals

Year

/

2025

Client

/

adidas

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