Intro

“You Got This” runs on a simple claim: nobody arrives at belief alone, someone gets you there. adidas calls it the Plus One Effect. In Saudi, the plus one was easy to find and almost impossible to film, because he is never doing anything. Farah Jefry is part of the first generation of Saudi women to play the game professionally. The obvious film is the one about the barrier. We left that alone and sat inside the ordinary part instead: the same drills, the same pitch, the same hour, year after year. Her father is there for all of it. Not coaching, not celebrating, not asking for anything. The film’s argument is that this is the work. Turning up a thousand times is a skill, and it is the reason she can do what she does. Muted palette, grounded camera, nothing staged. Narration in Arabic and English. No spectacle, because spectacle would turn him into a character, and he isn’t one. He’s a constant. Strength here isn’t dominance. It’s attendance.

Deliverables:

UI/UX Design

Art Direction

3D Animation

Website Design

Year

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2024

Client

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adidas

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